How to Get Benefit From Link Building for SEO?
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Google and other search engines continue to use links as one of the highest ranking factors. Search engines rate the quality of content based on the links and discover new content through them.
An interesting link profile is what Google looks for to determine if a piece of content is useful or not, as it is a sign of success.
It is also mentioned in many sources that link building can also be a unique factor behind factor ranking. With regular changes made to search engine algorithms, this may not be the ultimate reality.
To find out what the truth is and what the ultimate reality is, let’s dive into the basics of link building and how it helps in SEO.
What Is Link Building?
Link building refers to the link building process given to the website. A hyperlink (generally called a link) allows users to browse the Internet pages.
Search engines crawl the web via links, including links between individual website pages and links between entire websites.📎
While there are many ways to build links, the difficulty varies, most SEOs tend to agree that building links is an extremely difficult task.
For this reason, many SEOs spend most of their time trying to get it right. That’s why, when you master the art of high-quality link building, you can truly stand out from your competitors and fellow SEOs.
How Does Link Building Help SEO?
Link building is important because it determines how Google ranks web pages
Google states
:
In general, webmasters can improve the ranking of their sites by increasing the number of high-quality sites linking to their pages.
Suppose that we own a website of a Digital Agency providing Content Marketing Services. We are competing with another Digital Agency providing Content Marketing Services. Google will look at link popularity when determining our page’s ranking
With the links we build and the website that links to us helps Google determine the following things.
- How authoritative and trustable the website is?
- How big the website is and how often people talk about it?
- Does the website have any relevant awards?
- Where can we rank the website in the search results?
Think it simple and easy = a link is just a <a> tag in terms of website design. Any website that allows us to link to and is relevant to our sources is a good backlink source for you.
How to Know if It Is a Good Backlink?
Normally we can’t know if a backlink is good or not. But if a website that ranks for a keyword you want to rank for having a backlink, it’s likely to be a good backlink for you too. In terms of link building, it’s called stealing backlinks from competitors.📑
Link Building Strategies
There are several ways to create a backlink to your website. Among the many ways, here are the best strategies we have personally used to build links from relevant sources.⛓
Content Marketing
Creating attractive and unique content is one of the best sources for getting a backlink. It can be a guest post or a detailed article that people can talk about (link to) in your content. Of course you need to spread the word too, if your content is worth creating value, then you can also email people asking them to connect with you.
Reviews
Writing reviews and testimonials for other companies is also a great source of backlink building. Additionally, if you have trade association ties or have recently won an award, you can ask the agency to mention you or your company on the appropriate website
Create profiles
Getting licensed for your internet business involves creating many local social media channels, profiles, and even directories for local businesses. Many of these websites also act as a good backlink if it’s relevant and it’s not done just for the sake of having a backlink.📋
Benefits of Link Building
Among the many benefits, making the website credible in terms of search engines is the most important benefit. In addition to search engine performance, backlinks can also be a good source of traffic to your website.📎
It can help you establish yourself as the voice of the industry. A backlink can help you improve relationships in the industry and increase sales. Furthermore, it will also increase the authority of your website and help you grow as a brand.
We want to hear from you, though. If you want to make any changes in your marketing strategy and Link Building, SEO reach us to Urban Arts.
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