Instagram Business Profile Adds Black-Owned Label to Options
Instagram Business Profile Adds Black-Owned Label to Options Instagram has launched a significant new eCommerce feature that gives black-owned brands the ability to add a tag indicating diversity. Once the “Black Owned” tag has been added to a profile, the chances of discovery are greatly improved. Instagram will use this tag to add and highlight black-led business profiles in the Store tab and select product collections. According to Instagram, more than 1.3 million posts were…
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Make Your Brand Irresistible By Marketing To The Senses
Make Your Brand Irresistible By Marketing To The Senses Today, there are dozens of theories on how best to attract customers. “Tell a story,” some say. “Use images,” others say. But what if the answer were much simpler? What if the answer is simply to appeal to a few things that are as basic and essential as possible: the five senses? It turns out that good marketing is that simple. It’s known as “sensory marketing”…
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