Foodpanda Rewards Its Top Performing Home Chefs to Uplift Home-Based Businesses in Pakistan
Foodpanda Pakistan, the leading food delivery app in Pakistan, has introduced its first Home Chef Rewards Program. The initiative aims to celebrate hundreds and thousands of home-based supplier/vendor partners on the platform across the country.
Like the remainder of the world, the COVID-19 pandemic has also affected the livelihoods of many in Pakistan. Under such circumstances, Foodpanda has taken on a new responsibility to help local businesses grow and provide an alternative economic opportunity for home based sellers, keeping them motivated to do more with their rewards program.
Under this awards program, the best performing home chefs will be recognized and rewarded, in order to motivate them to maintain good performance in extremely difficult times due to the pandemic situation.
The program started in the first week of January, where the star performers (suppliers/vendors) were selected and awarded for monthly and quarterly awards.
Providing health and medical insurance, visibility through premium in-app placement, marketing offers and discounts, culinary equipment, kitchen equipment and appliances, and monetary benefits for every high-performance provider, the rewards program has it all.
Haziq Ahmed, Head of Channel Development at Foodpanda, said: “The same goes for Vendor Achievement Rewards, who recognize these home based suppliers for their successes and, by doing so, help increase their motivation and commitment to the organization. The recognition awards help us to strengthen behaviors in line with the company’s objectives and values, where each supplier/vendor is committed to serve the customer in the best possible way “
He added: “In addition to ensuring the protection of our riders, F&B and other retailers and potential prospects, the Foodpanda team also appears to be interested in ways to innovate and offer avenues where small and underserved domestic businesses can operate and stays afloat “
“With this program, we are effectively turning these instances disasters into alternatives, particularly for our home cooks. We will continue to work hard to bring other entrepreneurs from home to connect to the platform as we navigate the next program. “
To empower suppliers/vendors all across the country, the prizes will also be distributed at the city level. More than 100 suppliers/vendors were awarded in January, including Rubina Khwaja from Kashmiri Kitchen. Rubina Khawaja from Rawalpindi prepared delicious dishes and delivered them via Foodpanda.
After a domestic tragedy left her husband paralyzed, Rubina’s home business helped her, support her home in times of need. Passionate about cooking from an early age, she dedicated herself professionally after her husband was paralyzed. Rubina focuses on Arabic foods: Mutabih, Falafel and Shawarma and promotes more than 30 meals a day.
Rubina, along with 100 other home chefs, received kitchen equipment, certificates, and financial benefits in January.
Foodpanda is a leading Pakistani delivery platform dedicated to providing consumers with a wide range of foods, groceries and more, quickly and cost-effectively.
Driven by technology and operational excellence, Foodpanda is driving the growth of rapid commerce (q-commerce) across the region with its network of retail partners, as well as pandaMart cloud stores to provide more on demand options over the millions of food delivery service options.
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