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Google Announces to Finally “Stop Tracking” Chrome Users

Search engine giant Google said it plans to phase out support for third-party cookies in Chrome web broswer by 2022


Signaling a major shift to its ads-driven business model Search engine giant Google is known for collecting excessive data from its users, but that may change shortly after the recent development. The company announced that it will no longer create alternative means to track its users while browsing the web as soon as third-party cookies are removed from Google Chrome by early 2022.

The news comes after Google announced it would stop tracking users via cookies last year as it was building a privacy sandbox. This would allow advertisers to show ads to consumers but aggregate the collected information so that users’ identities are not disclosed

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While discussing privacy concerns in one of its blog posts, Google only had a few words to say about its new ad tracking policy. Here’s what Google’s director of product management David Temkin said:

“Today we make it explicit that once third party cookies are removed, we will not create alternative identifiers to track people as they browse the web, nor will we use them in our products.”

Temkin said that Google believes these types of tracking methods don’t “meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.”

Other than that, Temkin didn’t have much to say about when this update will be released for Google Chrome and other services. However, in a blog post last year, the company said it plans to change the cookies within two years.

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