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How to Choose a Color for Your Website [Infographic]

Are you planning to revise your branding strategy for 2022?

This Blog may be useful to learn a new guide on how to choose the proper colors for your website, based on psychological effect and customer reaction, which may give some essential advice notes and considerations in your thinking.

This guide will help you pick the perfect color scheme for your new site’s identity, whether you’re starting from scratch or revisiting the palette of your existing website.

We’ll walk you through the finest website colors and help you discover the one that best matches your site’s own personality and style.

After all, color is a huge part of branding. Have you ever noticed that practically every fast food restaurant’s logo is red and yellow?

This is because they both promote hunger and kindness. Orange denotes fun and friendliness, blue denotes trustworthiness, green denotes freshness and nature, and black denotes luxury or elegance.

So, how do you want your brand to be perceived? Continue reading to learn about the finest colors for websites and which ones you should base your brand’s identity on.

Why do website colors matter?

Infographics, if they aren’t already, should be an important element of your content marketing strategy. Infographics, the fourth most popular sort of content marketing, may improve website traffic by up to 12%.

65% of brands use infographics for marketing purposes.  Infographics are a terrific method to condense information into a visually appealing, easy-to-consume format.

While this should go without saying, it is critical that your infographics incorporate color. Don’t be locked in another decade with dull black-and-white pictures; instead, employ color to make a lasting impact in the minds of your viewers.

Color improves readers’ attention spans and recollection by 82%. It also increases readership by 80% and creates a 39 percent more remembered impression. It is obvious that colorful infographics are required.

You may believe that colors have no effect on you, but you’d be amazed at how many different color choices can make to a company’s bottom line.

In fact, 85 percent of consumers said the color has a significant effect on what they buy and observed a massive 53.1 percent increase in clicks on red links over blue links

And it’s not just clicked; according to research on the mental influence of colors, colors increased brand awareness by an average of 80%.

Here’s how to select the appropriate color palette for your Website infographic.

How to choose a website color palette?

So how do you find one that works for you? Now that you understand how essential colors are for your website’s identity and experience, let’s have a look at what you should do to choose which colors to pick.

 You first need to get a good understanding of what you’re selling/providing. If you’re trying to promote people to take digital services action buy and subscribe to attract, impulse shoppers then orange is your go-to, as people associate it with friendliness, enthusiasm, and creativity.

Choose-a-Color-for-Your-WebsiteHowever, if you want to reach a wider audience, go with blue it represents soothing, trust, security, stability, calmness, and a peaceful hue. Often used by businesses and banks to create a sense of security & trust in the brand. Blue is a no preference of both men and women

Choose a Primary color?

 The easiest strategy to choose a primary color is to consider the feelings of your product or service and then go through colors that suit that vibe to discover one you like. Here are a few examples:

  • Red:  Implies excitement or happiness
  • Orange: Implies a friendly, creativity and fun time is ahead
  • Yellow:  Implies optimism and happiness
  • Green:  Implies freshness and nature
  • Blue:  Implies dependability and reassurance
  • Purple:  Implies a distinguished brand that has a history of quality
  • Brown:  Implies a reliable product that can be used by anyone
  • Black:  Implies luxury or elegance
  • White:  Implies sleek, user-friendly products

If you already have a colored logo, it makes sense to have a primary color that matches your existing branding. Urban Arts branding is orange and this comes through on their homepage.

Orange Primary color

This is probably the simplest stage because you’ll already know what color you want your website to be. Simply remember to preserve the hex code!!!

Choose Your Additional Colors

Once you have a primary color in mind, it’s time to choose the other colors that you’ll be using. A good starting point here is to consider color compliments. Every color has a counterpart that makes it “pop,” and these are known as color compliments.


For example, a red circle on a green background pops a bit more than a blue circle on a green background. But a blue circle will look a lot better and more obvious on an orange background.

Using a color wheel will help you find colors that work together. Complementary colors are located directly opposite each other, and the three primary colors are on the triangle points.

Choose a Background Color

The background color of your website is going to take up more space than any other color. The choice is easy to make, though, because it comes down to just two options.

You can use a more subdued version of your main color to make sure your brand is clear. In order for the text to show up, the background will need to be white or grey.

Background Color

Instead, you could make the whole website an off-white color, which is what most people do. A white background isn’t offensive, and it won’t stop anything on the page from jumping off the screen.

Tips for choosing website colors

Use consistent saturation

 One thing you can do to strengthen your brand is to use various colors with similar saturation. Saturation is another way of saying a color’s brightness, and using it across various colors keeps them visually consistent like innocent has done below.

Use the same color, but vary the saturation

When a brand has a strong connection with a certain color, it might not want to branch too far from it. However, everything being a single color can become a bit stale, so it can be fun to take your primary color and play with the saturation a bit


Here are the steps you’ll want to take when picking colors for your website:

  1. Choose a primary color: Pick a color that suits the energy of your product or service.
  2. Choose your additional colors: Pick one or two additional colors that complement your primary color, ideally colors that make your primary color “pop.”
  3. Choose a background color: Choose a color for the background of your website – possibly less “aggressive” than your primary color.
  4. Choose a typeface color: Choose a color for the text that is going to be on your website – remember that a solid black typeface is rare and not recommended.

Urban Arts are here to assist you in providing the choose a color for your website (Infographic) We assist you in creating the best website so that you can begin selling and increasing your business.

You can also provide us with your feedback at   Reach out to the leading digital marketing team of URBAN ARTS  or call us at +92 (51) 2724965 at any time and we will be happy to assist you.

With the right mindset and the right information, anything can be accomplished. If you’d like to add more to this article, share your thoughts below in the comments section.






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