Ministry of Human Rights partners with Lifebuoy Shampoo to help raise stronger daughters in Pakistan
The “Tum Mazboot Ho” campaign aims to inspire women to stand up for their rights and feel truly empowered.
Lifebuoy Shampoo announced its partnership with the Ministry of Human Rights with TumMazbootHo, a campaign that aims to inspire women to raise stronger daughters in Pakistan, enabling them to resist domestic violence and injustice.
Launched on International Women’s Day, Lifebuoy Shampoo’s latest campaign by the Ministry of Human Rights shows the strength of the bond mothers share with their daughters, highlighting the influence and need for education to protect the youth and most vulnerable segment of our society.
With this campaign, Pakistan’s largest hair care brand, Lifebuoy Shampoo, builds on its long-standing efforts to educate, train and empower girls across the country.
TVC sheds light on a powerful message that aims to motivate women to raise stronger daughters and empower themselves to take a stand against injustice.
The film looks into the mind of a young girl who observes her mother’s suffering and gradually begins to understand that she can overcome these circumstances through education.
With this campaign, Pakistan’s largest hair care brand, Lifebuoy Shampoo, builds on its long-term efforts to educate, train and empower girls across the country.
Dr Shireen Mazari, Pakistani Federal Minister for Human Rights, shared her comments on the association: “Every woman has the right to safety and a life free from violence. To support women victims of domestic violence, the Ministry of Human Rights launched a nationwide 1099 helpline to seek help against domestic abuse. Through our partnership with Unilever Pakistan, we hope our efforts reach a wider audience and help millions of girls who dream of a safe and fair future. ”
— Lifebuoy Shampoo Pakistan (@LifebuoyShampoo) March 7, 2021
Amir Paracha, President and CEO of Unilever Pakistan, said: “Domestic violence is a reality that millions of women face and are increasingly vulnerable in the post-Covid world. Our commitment in partnership with the Ministry of Human Rights is to ensure a world where young women are educated to challenge and change this truth, and not conditioned to accept it. As part of our corporate social responsibility and our vision of being #UnileverForPakistan, I hope that, through this message, Lifebuoy Shampoo will continue to inspire Pakistanis to become advocates of a fair and empowered Pakistan. ”
Asima Haq, director of beauty and personal care at Unilever Pakistan, expressed her dedication to the cause, saying, “I believe brands have the power to drive positive change in society. I believe it is very important for us to use our voice and our platform to help create a positive future for half of our country’s population. The message of strength Lifebuoy Shampoo and “Mazbooti” aspires to raise stronger daughters in Pakistan, and this promise has enabled more than 10,000 girls to enroll in school over the past two years. With this campaign, we want women to strengthen their daughters through education and find the support they need for their own well-being”.
Lifebuoy Shampoo encourages people across the country to stand for their rights and progress with the ‘Tum Mazboot Ho’ (you are strong) message.
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