Mobile App Revenue Soars Survey
Mobile Apps revenue soars to new heights
App Revenues for Mobile Phone Users Worldwide Reached New Heights in the First Half of This Year, Hitting Nearly $ 65 Billion.
Apple and Google have seen their respective mobile app stores thrive as the Silicon Valley giants have continued to be targeted for the power they wield in their respective markets.
Preliminary data indicates that $ 64.9 billion was spent on the App Store and Google Play in the first six months of this year, up 25% over the same period in 2020.
It is predicted that $ 41.5 billion would be spent on Apple’s App Store during the first half of this year on subscriptions and applications, including in-app purchases, as virtual items for game characters.
Google Play Store was expected to generate a total of $ 23.4 in revenue by the end of June.
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The video-sharing sensation TikTok was the highest-grossing non-gaming mobile app, with users spending over $ 920 million, a 74% increase over the first six months of last year.
YouTube, the Google-owned video streaming platform, was the second-largest non-gaming revenue generator, with users spending around $ 565 million there, the market tracker estimated.
Globally, mobile gaming spending reached $ 44.7 billion in the first half of this year, nearly 18% more than in the same period in 2020.
“While consumer spending on mobile games is growing at a slower pace than last year, this does not indicate a recession for the industry, but rather a normalization following the surge in interest during the extraordinary circumstances of the Covid pandemic. 19”
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Chinese internet giant Tencent had the highest-grossing mobile game, Honor of Kings, which generated over $ 1.5 billion in the first half of this year, according to the market tracker.
The survey shows the growing importance of the so-called “application economy” and comes amid criticism of Apple and Google’s tight control of the two big markets.
The figures were released as a federal court evaluates evidence presented during a trial where Epic Games is trying to break Apple’s tight grip on its App Store and potentially disrupt the entire mobile ecosystem.
Epic, the producer of the popular video game Fortnite, is trying to force Apple to open the App Store to third parties who try to circumvent Apple’s payment systems procedures and their commission of up to 30% in the process.
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