Revitalize Your Online Marketing Profession
Tips on How to Revitalize Your Online Marketing Profession
If you are looking to break into the online marketing industry, there is no better time than now. According to research, the digital economy is growing at triple the pace of employees working in the digital economy earning on average $114,275 a year.
We’ve gathered up our top tips for aspiring digital marketing professionals who want to start their online marketing career today.
Willingness to learn
The online marketing industry is growing rapidly and incredibly competitive. It’s easy for companies to distinguish between candidates who are eager to learn and those who are along for the ride. This sector requires passion and the desire to be successful.
You need to stay up to date on industry news by following the best online marketing sites and prominent people on social media. As major players like Google, Facebook, and Twitter frequently change their paid advertising platforms and algorithms, a crazy run awaits you if you don’t keep up with the latest changes.
Here are some recommendations on websites to get started –
SEO – Moz, Distilled, SEOGadget, Search Engine Land
PPC – PPC Hero, Search Engine Land
Social Media – Social Media Examiner, Social Media Today
Content – Hubspot
Online marketing can often be seen as pretty cool, but the truth is it’s often more technical and data-driven than we’d like to confess. You will not develop websites from scratch, but you will pass your marketing strategy to a team of developers or designers who are responsible for incorporating your recommendations.
Basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.
Surround yourself with people who are brighter than you. The people you meet will be your ongoing support network when you run into problems, as well as helping you open doors to opportunities you might not otherwise find.
Attend industry meetings and seminars in your area to nurture connections with other digital marketing experts and improve your skills through in-depth workshops and presentations.
Test your ideas and don’t accept the views of industry leaders as a gospel. Not everything is always black and white in the online marketing industry, with many gray areas between best practices and what can achieve results for a company.
Every digital marketer should have personal projects to test theories, try their luck in multiple disciplines (SEO, PPC, social media, content marketing, etc.), and be able to take responsibility for the success or failure of a project.
Discover the Terminology
Digital marketers should relax with acronyms like PPC, SEM, and SEO. They are all quite different terms and misinterpreting them is a clear sign that you have a beginner skill set and need more training. The power to analyze online marketing campaigns and understand which element has worked or not depends on your ability to understand industry terminology.
Develop your Personal Brand
Imagine you are an online marketing expert, but you don’t have a notable online presence. If you want to show an employer that you can create exposure for your company, you first need to show that you can develop your own brand.
A strong online presence could be the deciding factor between two candidates who have applied for the same position.
Metrics are King
Do you know your CPC from your CPA? If you want to stand out in an interview, talk about the ROI of a campaign ad you ran yourself. It’s easy to talk about an exciting creative concept you helped develop, but the fact is … money talks.
You really need to understand how each marketing channel worked and what the key learning has been.
As a term commonly used by Rand Fishkin of Moz, it implies having a basic understanding of multiple marketing specialties but focusing on one or two skills.
It is not unusual for companies to find candidates with a wide range of online marketing skills to be an asset as there is a substantial crossover between the different channels. It will also prepare you better to choose a more specific focus path in which to specialize.
Come to our leading digital marketing team of URBAN ARTS to implement the right balance of knowledge, experience, and skills to help you get closer to your growth goals and build an effective digital marketing strategy for your business.
Reach out to us to learn more!