HOW TO GROW THROUGH INSTAGRAM MARKETING
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“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis
There’s no denying the fact that Instagram is a must for your brand, moreover it small or established. It has become very important to have a working Instagram account as it is one of the powerful and fastest growing ways to market your business. So here are 8 creative suggestions that can be used to increase engagement with your Instagram brand growth engagement.
Design your brand
It’s important to actively post engaging photos and stories for your audience. 📱 The most important tip for growing your brand on Instagram is to keep your brand consistent across your photos, videos, and stories. Use unique patterned posts with your logo and template and there are no limits to the content playground. The main point is that you can keep your stories very professional, tidy and distinct from the rest of the competition.
Get Audience interaction & review
Instagram Stories are a great way to get customer reviews information, insights and gauge sentiment about your products / services. It may be a better technique for testing your new ideas regarding the product / service you are offering. An effective way to get customer feedback is to create a survey or use the “ask a question” feature. This allows you to have a better understanding of what your audience likes best, and you can strategize your content for the future based on the response you get.
Play with content types
If you want to engage the audience, I have to suggest that you post mixed types of content in your Stories. Recent trends to attract more audiences are 📲:
- Give away contests
- Poll questions
- Other influencers take over
- Fan-generated content feature
- Shout outs to fans/ celebrities/ brands
- Employee takeover
- “How to” tips
- Edited, customized videos
- Collaboration videos with brands, influencers, celebrities
The variety of content keeps your audience interested in what you have upcoming things for them. Mixed and matched content helps building a good bond with your fans and audience.
Increase the reach of your Profile
If you want your Stories to reach more people around the world (appropriate target audience), you should use hashtags. Instagram’s hashtag feature on Stories will allow people to access your content while searching for a particular content relevant to their interests, and it could be yours.
It’s another great way to optimize your content on automatic hashtag lists. You can hide hashtags behind images, text, or emoji blocks if you’re concerned about the aesthetics of the story. You can also make the hashtag color the same as the background color so that it blends and blends with it. 📈
Also, you can use the “location tag” to target people in the specific area or people close to you. This means that if a person searches for content that is the same as yours, you can stand out more in the results displayed.
Utilize Call-to-Actions (CTA)
In addition to building brand awareness and fan engagement, you should also add “call to action” buttons. It can be a voice memo, a video, a gif or a photo linked to the “call to action” buttons. This is useful for fans who are “warm” with your content and may be forced to act based on the call to action.
For example, if you have a larger audience, you can add a swipe up action to check the inventory list on your website. Or to take them to another website where they can find detailed usage information. It’s another great way to get more clicks than eventually growing your bank. If you have a smaller audience, you can ask them to send direct messages with questions and comments, which can then be used as helpful user reviews in Stories.
Quality over Quantity
Make sure your content is relevant and intrigues the audience’s interest. There is absolutely no need to post irrelevant content just to fill the feed because it can distract followers and bore them. Focus on the quality of the content you intend to post rather than the numbers. Play with fun filters and a variety of tools to create high-quality content. Make sure you tell a story that more people could relate to and would like to engage with.
60-second photo streams offer a great opportunity for marketers to gather a lot of information, but avoid posting longer videos with too much text or dull-colored images. People tend to attract colorful, “to the point” content. Mix up your feed by posting short video slides, photos and gif collages with trending music in the background.
Make sure your content is relevant and intrigues the audience’s interest.📊
There’s no need to post irrelevant content just to fill your feed because it can distract and bore your followers. Focus on the quality of the content you intend to publish rather than the numbers. Play with fun filters and a variety of tools to create high-quality content. Make sure you tell a story that more people can relate to and want to participate in.
Post at Peak Times
Before you go straight to publishing your post, you might want to do a little research on using Instagram during peak hours in different regions and countries. Publish your content based on particular demographics: age, location, time, occupation, and more 🕰.
In the morning hours
Before going to bed.
Because most business people start their day by randomly scrolling through their Instagram account or before going to bed. Look for the right time when your content will get the most views and publish it in those moments. This way, there are better chances of getting more visits and participation. Studies have shown that long weekends are the most effective times to post videos.
Hook them within 4 seconds
The real questions arise when creating a strategy for your video content. Why should your audience see your video on your feed when there are so many other cool things to see?
Why should they stop scrolling and like or comment? You should spend some time producing aesthetically appealing content that contains captivating images to grab more eyes and attention.
Telling a story can keep them hooked on watching full videos, especially if your story draws your fans’ emotions.
You need to engage your audience within the first 3-4 seconds of the video. It can produce a variety of captivating videos through different recording techniques. For Instance:
- Time frame
- Reverse video
- Boomerang
- Shooting with drone
- Photo at random speed
Find out what works best for your brand and type and implement it in your posts based on your budget and video marketing goals. The best branded videos are relevant to the audience and motivate conversations and engagements.
Keep an eye on follower growth rate, engagement rate, and your URL click-through rate.
We want to hear from you, though. If you want to make any changes to your Instagram marketing strategy reach us to Urban Arts.
